We’re Number One And Nobody Is Close! Radio Trade Publication Raves About WISN’s Dominance Of Milwaukee Radio
The following is from Talkers.com, a trade publication that covers the radio industry.
MILWAUKEE
- This is the third straight month at #1 for iHeartMedia Milwaukee’s WISN “News/Talk 1130,” which is an eyepopping +5.9 in four consecutive spikes (6.8 – 8.6 – 10.2 – 11.2 – 12.7, 6+), with 12.7 its highest 6+-stat in the PPM-era.
- In three gains in a row (5.5 – 6.7 – 7.2 – 8.0, 6+), Good Karma Brands’ crosstown WTMJ (Brewers, Bucks, Green Bay Packers) was a cumulative +2.5, but “Wisconsin’s Radio Station” erodes by -.9 to 7.1 (second to third, 6+).
- In Milwaukee, Good Karma Brands’ WKTI “94.5 ESPN” picks up three-tenths via four successive up or flat moves (.4 – .6 – .6 – .6 – .7, #18 to #16, 6+).
- After posting five straight reports without a loss for a net gain of two-tenths (.6 – .6 -.6 – .6 – .7 – .8, 6+), iHeartMedia-owned WRNW “97.3 The Game – Milwaukee’s Sports Talk That Rocks” forfeits one-tenth to .7 (unchanged at #16, 6+).
- Cluster-mate WOKY “The Big 920” triples (+.4) its 6+ AQH share in four consecutive sweeps without a loss (.2 – .4 – .4 – .4 – .6, #19 to #18, 6+).
- Also in Milwaukee’s top twenty is Entercom’s WSSP “Sports Radio 105.7 The Fan,” which is down a total of one-tenth in three straight negative or neutral trends (.5 – .4 – .4 – .4, #19 to #20, 6+).
- Unchanged at #8 in Milwaukee, University of Wisconsin-owned WUWM improves by four-tenths in October/November (4 – 3.7 – 3.8, 6+).
- Elsewhere in Milwaukee, the (repetitive) August 2020 through November 2020 topline for Wisconsin Public Radio’s WHAD is: 1.3 – 1.4 – 1.3 – 1.4 (#13 to #11, 6+).
